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Ultra-coaching for the C-Suite

Our mission is to enable and inspire business leaders to achieve elite performance. Simply, we help people become more successful. We transform the professional lives of our clients and give them a competitive advantage. Together we grow businesses and create a more dynamic economy. Find out more

Are you…

…in the C-Suite

We work with senior executives in the boardroom because what got them to where they are, will not get them to the next level in their leadership journey. We bring real life board room experience to help top leaders deliver elite performance.

…looking to step up

We work with those aspiring to make the next big step into the boardroom to coach them on a wide range of areas essential to moving high potentials into the next level in their career.

…a next gen leader

We work with the next generation of talent to fast track them forward in their careers. These ultra-coaching relationships can catapult younger talent forward in a way that adds huge value for them and for the companies they work for.

Enabling and inspiring leaders to achieve elite performance in business

Every client has different strengths and weaknesses. So, every programme of coaching is tailored to each leader’s individual needs, working in a safe and highly confidential environment.

Our services

Self analysis and peer to peer feedback to improve self awareness and identify areas for development.

Personal branding work to help improve internal and external profile and perceptions.

Personal impact coaching in presentation, board behaviour, media and public performances.

Helping leaders to overcome the “imposter syndrome” of self doubt.

Maximising resilience.

Dealing with organisational politics and group dynamics.

One and two day retreats to self-reflect and plan programmes for success.

Further development of advanced emotional intelligence for interfacing with boards, regulators and Governments.

Ensuring focus. Avoiding distraction. Making the right value judgements on where you spend your time.

Programmes of wellness, health and balance to help you be mentally and physically sharp for the rigours of top level business.

Who we are

Atholl Duncan


Atholl Duncan is the founder of The Edge and an Insead qualified executive coach. He blends his wisdom of having “been there and done it” in a range of board roles with his experience from a decade of coaching CEOs, CFOs and high potential leaders. He is currently Chairman of three organisations – Black Isle Group, UK Coaching and the Scottish Salmon Producers’ Organisation, which represents a billion pound sector of the UK economy.  He is also a non-executive director and former Chairman of the British Horseracing Authority – which runs the UK’s second largest spectator sport – and an NED of the Edinburgh International Film Festival and the Edinburgh Filmhouse. Atholl was a senior executive at the BBC for many years. He led the BBC’s coverage of the Lockerbie disaster and the Dunblane shootings. Atholl’s executive education is from Insead, Harvard and Cranfield where he studied leadership, strategy, emotional intelligence, group dynamics, organisational politics, executive coaching and systems psychodynamics. He also specialises in personal brand building, individual impact and presentation skills. He likes “speaking truth unto power”.

3 stages of Ultra-coaching process

Ultra-coaching is a highly intensive one to one process. It has three distinct steps. It is a mixture of face to face meetings; regular video conferencing; and written advice often over a six month period. Each programme is tailored to the individual requirements of our clients.

The Gap

First, we identify the gaps we need to work on. This can be done through a mixture of feedback from peers; honest observation of you in real life situations; and through your own self awareness and analysis.

The Bridge

Then we work with you on areas of intense focus to bridge the gaps. These can range from resetting your personal brand; training in advance EQ; increased resilience; deepening your personal presence; or even transition plans for a new role.

The Edge

At the end of the process you will gain “The Edge” needed to transform yourself and your business. Through our one to one relationships, our mission is to maximise your potential and help create a more dynamic and vibrant economy.

The experience Atholl brings from senior level management coupled with an enthusiasm to deliver results is invaluable and makes a real difference.

Sonya Ghobrial  CEO of Clear Giraffe and former Head of Investor Relations, Heineken

Atholl is an engaging individual. He has great listening skills, he is empathetic, diplomatic, encouraging and an excellent communicator. He has a great ability to earn trust.

Ian Steele  Chairman of Iomart Plc and former partner Deloitte

Atholl has real world experience and "street smarts" which make him extremely practical and easy to work with. He has an ability to spot talent and engage them effectively which helps produce good results for the organization. I would be pleased to work with him again.

Graham Russell  Director, WPP New York

Maximising your potential

find out more about Ultra-coaching today.


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Ultra-coaching for the C-Suite
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